If you're looking for an alternative elf for your own Christmas traditions check out some of the possibilities below.
Here are a few of the elves I've found
Boy or Girl Elf Reward Kit available from B&M in store priced at £9.99. Soft and cuddly looking Elf.
An animated elf from The Range £9.99 - requires batteries, steps sideways when turned on.
Primark have a nice Elf Sitting decoration which could work well priced at £2.99 - this is sold as a decoration not a toy so might work better if you have the tradition that the elf isn't played with.
An Elf for Christmas Magical Reward Kit from argos £12.99 - the kit contains a soft elf with some stationary items.
Keel Toys Dangly Elf 25cm, soft plush elf £10.75 amazon
Last year The Card Factory did a nice soft toy elf priced at £2.99 - I haven't seen one as yet in their stores but worth a look as they are only just starting to put out their Christmas stock.
More elves below but I have also found lots of elf related accessories or if you are looking for some poems to use with your elf - welcome poems, goodbye poems or everyday mischief poems there are lots of free to use poems here.
I found this lovely Make Your Own Elf Set in The Works for £7 (or £5 if bought as part of the 2 for £10 deal)
Here's what's included in the kit from The Works:
The Works also had a lovely large Soft toy elf for £10:
Matalan also had a soft elf for a very reasonable £4: